Your Idea
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The platform built for founders who ship.
Validate your idea, grow with a community of builders, and cut costs with curated founder stacks.
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What founders are building
Browse the startups listed by their founders.
A website can't validate your idea. Your customers can.
The Founders Hub is a step-by-step system for getting real answers from real people — surveys they actually answer, interviews that reveal what they'd pay for, and analysis that tells you what it all means. You bring the idea. The Hub brings the method.
Get my free analysisKnow if people will pay — before you build.
Your first survey can reach real prospects today. It’s built on The Mom Test, so it asks what people did, not what they’d hypothetically do. Then the AI separates real signal — money spent, workarounds built — from polite noise, and gives you a verdict: validated, mixed, or weak.
See the market you’re walking into.
Run a Blue Ocean analysis and get a straight answer: open water, or the ninth tool in a crowded category? Map competitor moats. Find the gap they left you. Most founders skip this because it’s hard. Here it takes minutes.
Always know your next step.
Forty-six activities, in order, from first customer signal to launch. Each one feeds the next — your survey shapes your journey map, your journey map shapes your model, your model shapes your forecast. No blank pages.
We didn't invent these methods. We made them fast.
Every activity runs on a published, field-tested framework: The Mom Test for customer conversations. Blue Ocean Strategy for positioning. Jobs-to-be-done for understanding how people really work. These methods validated thousands of companies before we wrote a line of code. Our job is to make them something you run this week instead of read about for a month.
Real respondents, not simulations.
Surveys go to real people at a link you share. The AI analyzes their answers — it never invents them.
Look before you buy.
The entire Hub is open to browse with sample data. See every activity and report before you make an account.
Your first report is free.
Run a Blue Ocean analysis on your idea now. No account, no card. If it isn’t useful, you’ve lost two minutes.
Questions a skeptic asks.
Can a website really validate my business idea?
No. Only customers can. The Hub doesn’t validate your idea — it runs you through the process of validating it with real people: who to ask, what to ask, and how to read the answers honestly. The evidence comes from your market. The method comes from us.
How is this different from asking ChatGPT?
ChatGPT gives you an opinion about your idea. The Hub collects evidence from real people about your idea. An AI that has never met your customers can’t tell you if they’ll pay. It can help you analyze what they said — and that’s exactly where we use it.
What if the answer is no?
Then you found out in two weeks instead of two years. A clear no with evidence is the cheapest outcome in startups. And the research doesn’t go to waste — the same responses that killed one angle usually point at the one worth building.
I’ve never done customer research. Will I do it wrong?
The most common mistakes — leading questions, counting compliments as demand, trusting “I would totally use that” — are built into the tooling as guardrails. Every survey question is pre-written from The Mom Test. The AI flags hypothetical answers automatically. You can’t skip the hard parts, but you can’t fumble them either.
What does it cost?
The first steps are free: your Blue Ocean analysis, your directory listing, and browsing everything. The full Hub is a paid plan — pricing is on one page, no call required.
How long until I have real evidence?
Your survey link can be live in under an hour. Most founders have enough responses to see a pattern within a week. The full journey to launch is yours to pace.
Your idea deserves a real answer.
Run your free Blue Ocean analysis. Two minutes, no account.
Get my free analysisScale your startup.
Unlock exclusive pro plans.
Curate the tools you use, label your stacks, and share them publicly. Available to all free and paid members with exclusive partner discounts.
Simple, smart, transparent pricing
Get listed and start building your stack on ViableBrand for free. Upgrade when you're ready to scale.
Start with a free Blue Ocean analysis of your idea — then get listed, explore the community, and build your stack.
Starter
Ideal for single founders.
Includes
- Founders HubFull access to all validation, foundation, financial, and launch tools.
- Up to 5 listingsList multiple products or ventures under one account.
- Advanced analyticsViews, engagement, and conversion tracking on your listings.
- Deeper Stack discountsExclusive founder deals on 180+ tools in your stack.
Pro
Great for co-founder teams.
Everything in Starter
- Founders Hub for up to 3 co-foundersFull Hub access shared across your co-founding team.
- Beta accessFirst look at new and improved tools.
- Unlimited legal docsNDAs, ToS, privacy policies — no limits.
- Unlimited analysesRun moat and market scans without limits.
- Priority supportJump the queue.
Scale
For teams ready to scale.
Everything in Pro
- API accessIntegrate ViableBrand into your workflow.
- White-label exportsYour brand, your docs.
- Dedicated onboarding1:1 setup and guidance from the team.
“I spent 3 months building a tool nobody wanted. I should have validated it the first weekend.”
Turn your weekend hack into a
viable product.
Read the Validation Guide →Free to access. No credit card required.