Don’t waste weeks building. Verify you have a customer.
Our framework helps identify where your people are.
“I'm not selling anything — could I ask two quick questions?”
We help you find the people who have the problem,
confirm your solution solves it, and learn what they’ll pay.
Free forever. No credit card required.
Founder reports · generated from your idea
Don’t waste weeks building. Verify you have a customer.
Our framework helps identify where your people are.
“I'm not selling anything — could I ask two quick questions?”
Don’t sell to everyone. Pin down who’ll pay.
Learn your customers' behaviors and what motivates them.
Don’t fight in a crowded market. Find the gap.
We move you to a bluer ocean.
Our framework helps identify your priorities. Gives you a platform to talk to them as you work through your idea.
The Founder’s Hub maps out the end-to-end process a successful business needs to make money.
Know they actually want it. Go deep with a community where your people already gather.
Confirm it’s not a fluke. Test the same problem across different channels.
Aim at the right buyer. Map your market and lock in your ideal customer.
Don’t run out of money. Model your costs and see exactly how long your runway lasts.
Go live without the scramble. Run a coordinated go-live, start to finish.
Test, Iterate, Build, and discover your funnel.
People don’t buy products — they hire them to get a job done. Jobs-to-be-done finds that job. Proven methods, made fast enough to run this week — not read about for a month.
The Mom Test: what people did, not what they might do.
A Blue Ocean analysis maps your field in minutes — on the idea you already have.
Crowded — where rivals fight
Open water — unserved demand
Where your idea fits
Every step in order, from first question to first sale.
A silent launch tells you nothing. You still don’t know if the problem was the idea, the price, or the pitch. The Hub takes what you built and puts real questions in front of real buyers — so your next month runs on answers, not another rebuild.
No. Only customers can. The Hub doesn’t validate your idea — it walks you through validating it with real people: who to ask, what to ask, and how to read the answers honestly. The evidence comes from your market. The method comes from us.
ChatGPT has an opinion about your idea. It has never met your customers. The Hub collects evidence from people who might pay you — and uses AI only where it’s honest: reading their answers, not inventing them.
Then you found out in two weeks instead of two years. A clear no with evidence is the cheapest outcome in startups. And the same answers that kill one angle usually point at the one worth building.
Listing your startup and your first analysis are free. The full Hub is a paid plan — pricing is on one page, no sales call.
Your survey link can be live in under an hour. Most founders see a pattern in the responses within a week.
Pillar Discounts
Curate the tools you use, label your stacks, and share them publicly. Available to all free and paid members with exclusive partner discounts.
Directory
Real startups, listed by their founders and put to the test.
“I spent 3 months building a tool nobody wanted. I should have validated it the first weekend.”
— Indie Maker
No credit card. Cancel any idea, anytime.