See exactly when you hit zero, and what stretches it.
Monthly burn$4,200
Runway today6 months
Raise price 15%+5 months
One lever moved. The date moved five months.
You built it. We find the people who’ll pay for it.
We find where your buyers already gather, give you a script that gets honest answers, and show you whether it’s the product or the pitch.
Get your 3 free reports →Free forever. No credit card required.
01Describe the problem
Find PeopleMethodYour Circle0
The problem you’re exploring
Find the places your buyers already complain, by describing the pain in their words rather than your product category.
Describe the pain in your buyer’s words…
Find where they gatherJoin 15 founders already on ViableBrand.
Know how much time you actually have, and spend it on the right things.
This is what the full Hub does once your reports are in. Sample numbers below; yours come from your own costs and channels.
Know what it costs to keep the lights on, before it’s a surprise.
Startup budget · sample
To open the doors$11,800
To run a month$4,200
One customer costs$38 to win
Pays back in3.1 months
The number to raise or save, itemized. Not guessed.
Pick the one or two channels you’ll actually win.
Channel picker · sample
Communitieslow cost · 2–4 wks
Cold outreachlow cost · 2–4 wks
SEOlow cost · 4–6 mo
Paid socialhigh cost · 1–2 wks
Practitioner playbooks, not generic advice. Honest about cost and how long until you know.
Do you still have questions?
I already launched and nobody paid. How does this help?
A silent launch tells you nothing. You still don’t know if the problem was the product, the price, or the pitch. The Hub takes what you built and puts real questions in front of actual buyers, so your next month runs on answers, not another rebuild.
I don’t have an audience. Does this still work?
Yes. You don’t need followers. The people with your problem are already gathered in places like r/SaaS, Indie Hackers, and the review pages of the tool they use today. We point you at those rooms. Zero audience required.
Can a website really validate my business idea?
No. Only customers can. The Hub doesn’t validate your idea for you: it walks you through validating it with real people. Who to ask, what to ask, and how to read the answers honestly. The evidence comes from your market. The method comes from us.
How is this different from asking ChatGPT?
ChatGPT has an opinion about your idea. It has never met your customers. The Hub collects evidence from people who might pay you, and uses AI only where it’s honest: reading their answers, not inventing them.
What if the answer is no?
Then you found out in two weeks instead of two years. A clear no with evidence is the cheapest outcome in startups. And the same answers that kill one angle usually point at the one worth building.
What does it cost?
Your 3 reports are free. The full Hub is a paid plan; every price is on one page at /pricing, no sales call.
How long until I have real evidence?
Your survey link can be live in under an hour. Most founders see a pattern in the responses within a week.
Every two weeks we find a real founder’s customers live on screen. It’s free.
Save a seat →Don’t be the founder who builds for three more months before talking to a single person who’d buy it.
Find out who’s waiting for what you built.
Join 15 founders
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